Celebrating 10 years of Communicators
Adrianne Cranshaw, GM, Communicators reflects on 10 years in recruitment.
Ten years ago I returned from five months overseas with the idea I would work part-time and enjoy a balanced life. Offered the opportunity to set up a boutique candidate search agency that focused on communication and public relations roles I started with a 20-hour week but that did not last long. Ten years later after meeting with 2000 potential candidates, placing people in more than 200 roles and working with 180 clients, from Corporates to NFPs to PR agencies, the role still requires a 24/7 approach. But these days working remotely and holidaying while working brings work-life balance.
I have some great memories. Most are around the interesting people, both clients and candidates, who I have met. Some of them I now count among my friends. Inspirational stories of resilience and courage made me even more determined to help someone secure their dream job.
There have been major changes in the recruitment industry since Communicators launched on January 26, 2007. I have been very fortunate to have the strong backing and support of Porter Novelli and the Clemenger Group throughout both the challenging and good times.
Keeping Communicators going after the GFC, when businesses had a natural attrition policy, was a challenge. It seemed there was little recruitment for two years. But within the second phase of that period there were openings for contractors, as businesses recognised they needed to rebuild their communication resources, so some candidates became Communicators contractors and were sent out on short term assignments. Human Resource teams started looking after more of the recruitment needs of their organisations, but at the end of a process of advertising on websites and online job boards, Communicators was, and often still is, approached to find that elusive right-fit.
The future of recruitment, in the specialised communications and PR sector, appears to be sound. There is still a need for an in-depth understanding by the recruiter of the diverse and changing communications needs of businesses. An example of this is the increasing importance of internal communications and in particular change communications which are now recognised as pivotal to the success of organisations. Flexitime and businesses being willing to adapt to job sharing, people working from home or having a four-day week, even at the most senior levels, are very positive developments that are a win-win for both candidates and clients.
My key recruitment tip for people starting afresh in 2017?
Hone your CV so that it stands out, not in a dramatic way, but with a clear profile statement that covers your past experience and encapsulates what you are looking for in two or three sentences.
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